MODULE ONE

Your Unique Advantage

Straight up: you will know your unique strengths and how to make that shine in your brand. Are you currently known for the best of you? Is your brand serving your next move? Or even your current one? This may be the deepest dive you've done into what makes you tick. Your drivers shift over time, so we'll be looking at your long-term patterns and your skills compared with other leaders and current market expectations.

There's no OSFA for great leadership- but there are some common themes. This week, you're going to build your brand kit.

• Identify your true purpose (it's rarely your first guess)
• Learn from your past highlights reel to unpack what you're known for and what you want to be known for.
• Craft a succinct 'what I stand for' message and see it play out face to face and in print
• Set growth goals that fit YOU and not just the norm
• Identify the skills you need to build, rather than all the skills you know you don't have yet
• You can't build a career in a vacuum, so we'll also be mapping your network

Most career moves are decided with a yes/no response to opportunities that appear like a bunny from a top hat. Now, you'll have a strategy. With or without a clear dream-job in your sights, you'll have a brand that serves you and a Yes-If checklist, so you can be sure your next promotion is indeed a great move.

MODULE TWO

Mindset

In Mindset Week we unpack what's holding you back and the hacks you can use to tread some tricky lines. You want to be a team player, but you shouldn't have to feel like you need a shower afterwards. You want to be authentic, but you also want to be inclusive. This week is meaty on its own and lays the groundwork for what's to come.

• When I speak my truth, they say I'm aggressive.
• Taking one for the team vs. being taken advantage of.
• Are you being resilient, or tolerating abuse?
• Exercise should be good for resilience... but its plaguing me like a clogged artery!
• Self-control vs. self-oppression.
• My sleep is keeping me awake at night.

We take on the leadership conundrums of resilience, organisation and perfectionism and create a clear path for helping you and others to excel here.

MODULE THREE

Your Brand

Now we've unpacked what you WANT to be known for, this week we set about honing how you're perceived. We start 'on paper', getting your messaging right. From next week, we'll tackle behaviours ...

• Your 40-page resumé (not a typo)
• Updating your resumé (we'll be on standby for feedback)
• Interview Brilliance. We're talking preparation and execution. Expect to participate in some live practice here. Many

Many experience a 180 degree transformation with this week. A fantastic resumé is like killer heels without the killer back pain. It makes you stand taller, walk more confidently.

MODULE FOUR

Unlock The Key To Connection - EQ

This is the land of Emotional Intelligence. The #1 identifier in successful leaders. And unlike IQ, you can expand your EQ. EQ is worth a concentrated focus, because it impacts all else you do in a gargantuan way.

Let me answer the two most popular questions.

• 1. No, women are not more emotionally intelligent than men, but we do tend to be stronger in different parts of Emotional Intelligence.
• 2. YES! You can increase someone's Emotional Intelligence, even if they don't see a problem with their EQ!

Emotional Intelligence is a power-week, where you learn some of your blockers and start to build your EQ, ready for leverage next week.

MODULE FIVE

Communication

What / How to Communicate, When.

Let me tell you a story. I've interviewed thousands of leaders in the last 20 years- all of them impressive in some ways. But none of them have been as memorable as the ones who told great stories. There's scientific reason for it. More parts of your brain fire when you hear stories, than straight facts. Actually that's a very mediocre story- but my story doesn't matter here. Your stories are my concern.

This week is all about effective communication. We'll unpack killer strategies for Powerful Presentations and getting buy-in... but the most powerful of all, is creating your very own Story Bank. Crafting your message into a compelling pitch is one thing: but if you don't have stories, you won't connect. And logic alone does not build relationships.

This one week alone is worth the price of admission. Inspire followership through communication.

• Decide on the stories you need to have
• Fill your StoryBank easily
• Use our Don't be ARSD Story Bank® spread sheet to store and retrieve your stories easily, when you need them.
• Take your voice wider to influence more broadly. To your network? Company-wide? Industry-wide? Expand your influence.
• Never again be shocked to silence- or lost for words.

Never again be lost for words. This is your absolute best-shot at being consistently on-message, personable, connected and inspiring.

MODULE SIX

Inclusive Leadership

Stellar teams make leaders look great. Inclusive Leadership is a powerhouse medley of finding the best people, leading them effectively and using science and celebration to help them gel together. Inclusive leadership is the essential, non-negotiable base-line. But in many workplaces, it's not yet the norm. This week, we tackle:

• Situational leadership and adjusting your style for the individual circumstances
• Where the Gender Gap is currently, how you can create change
• Diversity Case Studies and lessons from our Diversity Collective series (including heads of HR, heads of business, D&I leaders and Male Champions of Change)
• Performance conversations
• Recruiting the right crew, with lessons from Amazon
• Opportunities to advocate

Whether you're the Michael Jordan (well-established doyenne) or the Michael B. Jordan (promising spunky newbie) of leadership, this week's dedicated focus on your people will boost your stakeholder management game and deepen your influence.

MODULE SEVEN

Coaching

Coaching is the turn-key for leadership excellence. It's the strengths amplifier for all you interact with- and for yourself. But it comes with a warning. A great coach has stellar questions for you, not answers. The premise of old-school coaching is that your coach helps you to find the answers within. That can be a little narrow.

We're shaking it up! Our Coach model is Inclusive Coaching. It stretches you to leverage your strengths of course - but we're looking both within and beyond you, for solutions.

• Learn how and where to apply 1:1 coaching conversation with team members and stakeholders to deepen understanding and commitment to action.
• Create a team coaching culture for greater inclusion and more robust outputs.
• Practice DIY Coaching to elevate your goal setting and achievement game.

Coaching is the great panacea... but it takes groundwork- hello previous 5 weeks! And it takes practice -hello group coaching, to nut out your Q&A, so you can apply what you've learned, see it play out, adjust for more or less, apply, learn, celebrate, and repeat. With your Coach and cheer squad for guidance and support. Coaching builds courage in yourself and those you coach. It gets you thinking outside the square, expands your EQ and builds your push-back muscles.

Coaching's like Rome - not built in a day. You can't pick up the theory on Monday and have it nailed in action by Thursday's Coach Call. So we're not going to cut and run. We've got your back as you implement coaching and make it real for yourself.